Don’t put all of your eggs in one basket.
A few years ago, Vine was the hot video social media platform. Vine stars grew followers/audiences quickly. Overnight, the platform died. All those followers…gone. All that social media collateral…gone. All that social media influence…gone. They were forced to start over again.
Evolution of a Logo: Compliance Diagnostics
Certain aesthetics are more appealing to certain socio-economic classes. This deceptively simple, monoline design uses a monochromatic color palette to appeal to wealthier clients and the businesses that serve them.
Evolution of a Logo: Wild Child Group
The original logo and concept are clever with the shape of the elephant’s face, changing directions at the trunk and tusks. However, there are three reasons why this clever logo wasn’t working as effectively as it should.
Live With Love
Rebranding a roaming hairstylist: How can she rebrand to attract new clients for other services without losing her existing client base?
Evolution of a Logo: LiVegan
Mona Chmeis had an idea. Because she’s vegan and respects the life of any living, breathing animal, she noticed a gap in the vegan clothing marketing. Mona created LiVegan to provide a safe apparel shopping experience for vegans.
Personal Blog
Mirrors Don’t Show What’s Inside
In spite of the insanity that is 2020, the introspection that’s resulted from such significant changes, division, alone time, loneliness, disconnections, virtual life, etc. has shown me what I value most and how my actions haven’t always demonstrated that. The greatest revelation was about my health. I made changes to demonstrate how much I value…
Flavor of Success
How many times have I failed? What do I count as a failure? If I learn from an experience, is it still a failure? One of the most memorable messages I heard from Pastor Earle at Shoreline Christian was,: “It’s not that you fall that defines you. It’s not that you get up. It’s how…
Wrinkles, Victories, & Wisdom
My husband has had these adorable smile lines and wrinkles by his eyes. He’s had them since before I met him more than ten years ago. I know he’s prefer they not be there. As we age together, we’ve added more wrinkles and scars. 10-20 years ago, I’d have hated the idea of more. But,…
Graduating and Killing Dreams
Congrats, Grads! My nephew just graduated from college. It’s 2020, so it doesn’t feel real. 🤷♀️ It might be underwhelming for him; I’m pretty sure it is for his parents, who would have loved to have the in-person event. Of course, they are still quite proud of him and his achievement. Congratulations to all 2020…