Branding

Brand Architecture: Why We Untethered the Gulf Coast Conference

July 2, 2019

A logo isn’t just a symbol—it’s a strategic tool. For Gulf Coast Conference, we transformed an outdated, location-bound logo into a modern, scalable identity that reflects who they are today: connected, innovative, and industry-savvy. This wasn’t just a redesign—it was a repositioning.

Gulf Coast Conference

May 27, 2019

Moving a legacy brand from “Geographic Literalism” to “Strategic Authority.” Re-architecting a brand for scalability and cognitive ease.

Evolution of a Logo: Mozak Design

March 15, 2019

In November I finally met Jocelyn Mozak in person after connecting with her on social media a few months earlier. We were both speaking at WordCamp Seattle. Little did I know when I first met her that we were speaking on the same topic. When I realized it, I was concerned. ‘Oh, no! People might…

Bail Bonds

July 20, 2018

The Creative Alliance of Tacoma held a logo design challenge where designers were tasked to take a design from early in their career and redesign it to show their creative and skill evolution.

LiVegan

April 27, 2018

Read more about this project: Case Study Exceeds My Expectations Rhonda is the absolute best graphic designer/creative person. I’ve used Fat Dog Creatives for two completely different businesses and am always surprised at how far she exceeds my expectations. Rhonda takes your vision and brightens it – turning it into a dream come true. Always…

Evolution of a Logo: Compliance Diagnostics

November 9, 2017

Certain aesthetics are more appealing to certain socio-economic classes. This deceptively simple, monoline design uses a monochromatic color palette to appeal to wealthier clients and the businesses that serve them.

Evolution of a Logo: Wild Child Group

October 20, 2017

The original logo and concept are clever with the shape of the elephant’s face, changing directions at the trunk and tusks. However, there are three reasons why this clever logo wasn’t working as effectively as it should.