Brand Identity, Logo & Visuals

Like a dog’s first sniff, an immediate impression tells the whole story in a single breath.

dog ilting head

Do you know what and who your brand serves?

A strong brand identity goes beyond just a logo. It’s the full spread—everything from the colors, fonts, and style to the vibe that tells your customers exactly what kind of business they’re dealing with. You’re not just selling products or services; you’re selling a story, a lifestyle, a connection. Fat Dog Creatives builds brands with bite, personality, and a little wag in their tail.

How We Work

Sniffing Out the Best Solutions

From the moment we start, we’ll work closely with you to understand your vision and long-term goals. Our process is thorough, thoughtful, and fun:

mockup of style guide

Visual Branding Portfolio

A 24/7 Bail Bonds

Bail Bonds

LiVEgan trade show booth mockup

LiVEgan

GCC trade show booth graphics

Gulf Coast Conference

Logo-Usage-Guide-Two-Trout-Carl-Kernodle

Two Trout

Woody's Smokehouse logo mockup

Woody’s Smokehouse

SFR apparel - Strong Faster Running

SSF Running

Judith Poe Jewelry tag

Judith Poe Jewelry

bradley-scott-iPad-png8-128

Bradley Scott Commercial Real Estate

sharpei dog butt

We'll Fetch for You...:

Standards

Defined during our meetings, your brand traits help keep you focused and consistent with the visual message to grow brand recognition.

  • Color palette
  • Font recommendations and usage
  • Logo usage guidelines
  • Patterns
Toolkit

Branded letterhead, business cards, greeting cards, patterns, design elements

Social Sharing Images: Custom social images/templates for attractive and effective website social sharing

Slide Deck: Google Slides design with all of your brand information to use as a template for presentations.

Logo Variations

Digital displays, printing-ready, and large format files; with and without tagline; vertical and horizontal.

  • Primary logo
  • Alternative versions: stacked, horizontal, social media (square/circle)
  • Logo icon/mark only; Logo type only
  • Full color, black & white, grayscale
  • File types for:
    • screens (displays, tv, web, email)
    • printing (in-office & professional print shops)
Colors

A consistently applied color palette significantly influences your brand perception, is necessary for long-term success and growth, and is crucial in visual branding.

  • Included in a style guide
  • Primary brand colors
  • Secondary & tertiary colors for depth
Typography

Typographic recommendations and examples to help you remain consistent with your brand style. (Actual font files are not included due to copyright/reselling restrictions.)

Ready to lead the pack?

Reach out to Fat Dog Creatives today, and let’s start crafting your brand’s visual identity.