Tales From the Blog

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Merger Madness to Digital Magic: Structure Formulations’ Glow-Up

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Alright, folks, buckle up. We’re diving into a story that’s less “corporate yawn-fest” and more “how the hell did they pull this off?” It’s the tale of Structure Formulations, a company that rose from the ashes of a messy merger between Structure Health & Wellness and Ampersand CBD, shaking off a clunky Shopify site like a bad ex and stepping into a shiny new WordPress world. This isn’t just a redesign—it’s a rebrand with teeth, a user experience glow-up, and a feminine aesthetic so upscale it could sip rosé with the Real Housewives. Let’s break it down, Seth Godin-style with a Kathleen Madigan twist, because who doesn’t love a little truth-telling with their marketing fairy dust?

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Bradley Scott Commercial Real Estate

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Bradley Scott, an established commercial real estate business for forty years, rebrands to reflect their attributes, history, and mission to resonate more with their client base and new generation.

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No Need for New Content

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This is exciting news. You do not need to worry about creating new content! Would you prefer to listen instead of reading this blog post? Or, see it streaming in the Facebook post: https://www.facebook.com/fatdogcreatives/ How many blogs do you think there are in the world, in…

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Website Redesign Case Study: Bridget Willard

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WordPress Website for BridgetWillard.com Read also Bridget’s case study on the need and process for the redesign Before Bridget contacted me, her site looked like what you’ll see in the video below. In it Jocelyn Mozak (Mozak Design) gives some helpful feedback for design, function,…

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Where does your Website fit?

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Regardless of what your website looks like, what platform you use to manage its content, or where it’s hosted, it shouldn’t be a “one and done” type of project. You need to incorporate your website into your marketing plan. It needs to play an active…

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Beaver Builder, Meet Shannon

I've been working on a new site design and build for Shannon Communications, a branding and communications consultancy...

A Dragon, a Widow, and a Bird: A Case Study on Rebranding Bridget Willard, LLC

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Why Sliders Aren’t Doing What You Think: A Good Idea for Your Website?

While I've complained about sliders (a.k.a. carousels) for more than a decade, there are situations where they are...

Case Study: The Ivan Foundation

By Robert Nissenbaum, TSO Media My First Interaction With Ivan At the entrance of the Point Defiance Zoo...

Increase Engagement With Website Visitors with a Simple Image Map

The longer we can keep visitors on our site, the more interested they may become, and the more...

Case Study: Orphans of War Website Redesign

TSO Media was already working on plans for a website redesign for Orphans of War when their website...

Branding Project for Dependable: Branding, Typography, and Why Your Website Shouldn’t Look Like It Was Designed in the Old West (or even 1998)

So, my pal Brad, who's no dummy and has already run a successful design business, cames to me...

Accessible Websites: Making your site readable and useable for impaired visitors

Colors: How to use your color palette to enhance your brand while being accessible During the 2019 redesign...

Evolution of a Logo: Judith Poe Jewelry

This was one of those surprise projects that was fun yet challenging. Judith referenced high-end jewelers she aspired...