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GDPR and What It Means for Your Business
GDPR and What It Means for Your Business The GDPR takes effect on May 25th: What you need to know In the second episode of Launch Point: Strategy & Design Conversations, Todd Brogowski of Todd's Written Word explains what the GDPR is and how we business owners can protect our businesses and be transparent about our...
Cyber Bullying, The Monster in the Comments
The Monster in the Comments: How Small Businesses Can Deal With Cyberbullies and Trolls We all know that the consequences of cyberbullying and trolling have become a dramatic problem for individuals, but in the past few years, it has also become clear that they are dramatic problems for businesses as well. This article takes a look...
Don’t put all of your eggs in one basket.
For Easter Sunday don't put all of your eggs in one social media basket. With the upheaval over Facebook's information gathering and sharing ethical crisis, it's another sign that your own website (and building an email list) is the most important platform for your business. A few years ago, Vine was the hot, new, video version...
Evolution of a Logo: Compliance Diagnostics
Logo design is my favorite type of design. One has to learn or know the industry, the client, the business, and their target audience. Then, the design must establish that smooth, appealing bridge from one to the other. What is Compliance Diagnostics This business serves financial institutions, which are highly regulated. Regulations mean being diligent about...
Evolution of a Logo: Wild Child Group
Evolution of a Logo: Wild Child Group Thinking Galactically, Acting Globally, Responding Locally Candace Thompson, Wild Child Group, provides business consulting. She works her clients hard. Her process involves a lot of work on their part. Candace looks at the numbers and creates a strategic plan to propel the business to the next level. She lives...
Liv With Love
A little compassion can go a long way. Liv's business needed a reboot. She needed to build on the good but abandon without reservation every aspect that wasn't. How can she rebrand to attract new clients for other services without losing her existing client base? She's known in her community, so she has some name recognition...
Evolution of a Logo: LiVegan
Fit-Driven Vegan Athletic Clothing Mona Chmeis had an idea. Because she's vegan and respects the life of any living, breathing animal, she noticed a gap in the vegan clothing marketing. There aren't many places that sell vegan clothing and even fewer sell it exclusively. Then, she noticed an even larger gap and overlooked segment of the...
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