Access Isn’t a Luxury — It’s the Whole Point
The new website doesn’t just explain what Disabled Outdoorsmen does–it shows it. It gives weight to the stories, credibility to the mission, and a welcoming invitation to anyone who thought the outdoors might no longer be for them.
Merger Madness to Digital Magic: Structure Formulations’ Glow-Up
Buckle up, folks. We’re diving into a story that’s less “corporate yawn-fest” and more “how the hell did they pull this off?” It’s the tale of Structure Formulations, a company that emerged from a merger between Structure Health & Wellness and Ampersand CBD, shaking off a broken Shopify site and stepping into a shiny new WordPress world. This isn’t just a redesign—it’s a rebrand with teeth, a user experience glow-up, and a feminine aesthetic so upscale it could sip rosé with the Real Housewives.
Websites, Awards, and Cake—Oh My!
See the project page with before and after reveals.
This win isn’t just about cake (though, let’s be honest, cake makes everything better). It’s about doing web design the right way—with clarity, simplicity, and just enough personality to make people care.
M&A, the Great Website Shuffle: When Companies Merge and Domains Collide
Merging websites is equal parts art, science, and sheer willpower. It’s about balancing brand integrity, SEO strategy, content restructuring, and user experience—all while keeping the digital ship afloat.
Don’t Rent Your Audience: Why Digital Ownership is a Founder’s Best Hedge
Social media shifts, your business shouldn’t. Texas entrepreneurs need websites and email lists they own—not rented audiences at the mercy of algorithms.
Your Website is Speaking—Is It Saying the Right Thing?
Is Your Website Sending the Right Message?
If your website doesn’t reflect the quality of what you offer, it’s time for an upgrade. Let’s build a digital presence that adds value—not doubt—to your brand.
Green Geeks Webinar: 7 Must-Have Elements to Make Your Website Amazing
Aka: How to not be the cat. Make your website the dog every visitor wants to greet. We…
Small Towns and Chambers of Commerce: The Hardest, Most Rewarding Service for Cultivating Community, Visitors Bureaus, and Economic Development
Here’s what people from cities, even cities of 50,000 residents, don’t understand about small towns–actual small towns. Public…
Beaver Builder, Meet Shannon
A behind-the-scenes look at the new website for Shannon Communications—blending bold visuals, thoughtful collaboration, and a few Beaver Builder tricks.
The Builders Podcast With Matt Levenhagen & Rhonda Negard
Building a business, authenticity, and networking.
Why Sliders Aren’t Doing What You Think: A Good Idea for Your Website?
So few users ever interact with sliders. If “only around 1% of users click on sliders (Erik Runyon)”, you’ve potentially lost a lot of leads or repeat business.
Case Study: The Ivan Foundation
By Robert Nissenbaum, TSO Media My First Interaction With Ivan At the entrance of the Point Defiance Zoo…
The Ultimate Marketing, a Network of Support
It’s one thing to network for clients and referrals yet another thing entirely to build a support network….
Increase Engagement With Website Visitors with a Simple Image Map
Interactive content, like image maps, can literally show visitors that your service eases their pain. Relief and a smile can help with conversions!
Marketing Your Brand With a Family of Colors
I started 2021 as a guest on the Smart Marketing Show podcast. I always enjoy talking with them…
What is an empathy map, and why do we care?
In this episode, Rhonda Negard joins Jason and Bridget again to talk about how an empathy map helps…
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