Access Isn’t a Luxury — It’s the Whole Point
The new website doesn’t just explain what Disabled Outdoorsmen does–it shows it. It gives weight to the stories, credibility to the mission, and a welcoming invitation to anyone who thought the outdoors might no longer be for them.
Evolution of a Logo: Compliance Diagnostics
Certain aesthetics are more appealing to certain socio-economic classes. This deceptively simple, monoline design uses a monochromatic color palette to appeal to wealthier clients and the businesses that serve them.
Evolution of a Logo: Wild Child Group
The original logo and concept are clever with the shape of the elephant’s face, changing directions at the trunk and tusks. However, there are three reasons why this clever logo wasn’t working as effectively as it should.
The Disrupters, Design and Career
Candace and Bill invited me to join their podcast to discuss the value of design and a little bit about my career evolution.
Liv With Love
Rebranding a roaming hairstylist: How can she rebrand to attract new clients for other services without losing her existing client base?
Evolution of a Logo: LiVegan
Mona Chmeis had an idea. Because she’s vegan and respects the life of any living, breathing animal, she noticed a gap in the vegan clothing marketing. Mona created LiVegan to provide a safe apparel shopping experience for vegans.
Evolution of a Logo: TrainLifeFit
This is one of my favorite examples of collaboration with Billy Holmes (illustrator), the client, and myself giving feedback, insight, and experimentation.
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